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Drive Sober or Get Pulled Over Campaign

Daredevils Dare Not - Impaired Driving Enforcement Media Campaign

Drunk driving continues to be one of the deadliest crimes in Wisconsin. The Zero in Wisconsin "Daredevils Dare Not" campaign, featuring stunts and personal stories from skilled Wisconsin extreme sports athletes, works to help change that. By reaching out to target audiences with the message that it would be "crazy" to drive drunk, the ads help fight drunk driving in Wisconsin while promoting the nation-wide "Drive Sober or Get Pulled Over" campaign.